The world’s tallest building, the Burj Khalifa in Dubai, was lit up over the weekend to celebrate the release of this week’s huge Avengers: Infinity War. The colossal building, which stretches to 160 stories, was lit up in the colours of the new Marvel movie, seemingly counting down to release date, which is later this week. Is this the world’s biggest movie ad? We’re presuming so.

The entirety of Dubai’s Burj Khalifa tower, the world’s tallest building, has been lit up for Infinity War’s release this coming week! from r/marvelstudios

An unprecedented cinematic journey ten years in the making and spanning the entire Marvel Cinematic Universe, Marvel Studios’ Avengers: Infinity War brings to the screen the ultimate, deadliest showdown of all time. The Avengers and their Super Hero allies must be willing to sacrifice all in an attempt to defeat the powerful Thanos before his blitz of devastation and ruin puts an end to the universe.

Avengers: Infinity War opens on April 27th Stateside and a day earlier in the UK.