Launching at Cannes is Sony Pictures’ latest The Emoji Movie, the highly anticipated animated feature which arrives in cinemas later this year. TJ Miller was in Cannes on Tuesday to officially launch the film on the famous Carlton Beach on the famous Croisette.

The Emoji Movie unlocks the never-before-seen secret world inside your smartphone. Hidden within the messaging app is Textopolis, a bustling city where all your favorite emojis live, hoping to be selected by the phone’s user. In this world, each emoji has only one facial expression – except for Gene (T.J. Miller), an exuberant emoji who was born without a filter and is bursting with multiple expressions. Determined to become “normal” like the other emojis, Gene enlists the help of his handy best friend Hi-5 (James Corden) and the notorious code breaker emoji Jailbreak (Anna Faris). Together, they embark on an epic “app-venture” through the apps on the phone, each its own wild and fun world, to find the Code that will fix Gene. But when a greater danger threatens the phone, the fate of all emojis depends on these three unlikely friends who must save their world before it’s deleted forever.

Take a look at the very first poster below.

The Emoji Movie is directed by Tony Leondis, written by Tony Leondis & Eric Siegel and Mike White and produced by Michelle Raimo Kouyate. The film opens in the UK on August 4th.

Watch the brand new trailer below.