Roger Sterling Mad Men

Greetings and salutations. My name is Roger Sterling and I run Sterling Cooper & Partners, a thriving advertising agency in Manhattan. We have one rule – if you can successfully cross the street after a lunch meeting then you’re the man for us (tougher than it sounds folks). You may have read the opinions of my colleague Don Draper about the state of the industry and where we go from here. I like Don. Who doesn’t like Don? If you don’t want to sleep with him you at least want to shake his hand, hope some of that magic rubs off. But he isn’t the only one here with strong views as to the direction our business should be taking. In this feature I intend to highlight key areas of growth that can be capitalized upon to ensure the ad scene becomes a key motivator in peoples’ lives. Not just in a day-to-day capacity but in a way that expands the consciousness of the nation and that one day will eventually challenge the established social hierarchy. Now if you’ll excuse me I just tipped a mohito down my leg.

Sorry about that. Where was I? Ah yes. The future of the modern day advertising agency. What role could a creative organization like Sterling Cooper & Partners play in shaping this great country of ours? Allow me to paint you a picture…