#DewXMenDOFP
X-MEN: DAYS OF FUTURE PAST is by far one of the biggest and most anticipated films coming up this summer and we’re a little bit excited at THN Towers. With that in mind, we’re very pleased to share the news that Mountain Dew have setup an official international-wide partnership with 20th Century Fox’s X-MEN: DAYS OF FUTURE PAST, this summer’s most eagerly awaited blockbuster, signaling the start of some awesome things coming your way from Mountain Dew to bring all of us across the world closer to the film.
With a truly star-studded cast including Hugh Jackman, James McAvoy, Michael Fassbender, Jennifer Lawrence, Halle Berry, Ian McKellen and Patrick Stewart led by Director Bryan Singer, the seventh film in the franchise unites stars from across the generations for an epic cinematic journey of good versus evil.
Building on more than a decade of successful entertainment partnerships, Mountain Dew is launching its largest-ever international entertainment promotion and together they’re promising us an immersive and (most importantly) fan-focused campaign across the globe.
Kurt Frenier, Vice President, Global Brand Development, Beverages, PepsiCo had this to say:
“Mountain Dew is a global brand fueled by self-expression, confidence and authenticity, qualities that are also anchored in the iconic X-MEN film franchise. To celebrate these shared passions, we’re excited to bring our fans and customers around the world an immersive program of engaging content, money-can’t-buy experiences and exclusive promotions, all designed to bring them closer to what is expected to be this summer’s biggest blockbuster.”
THN are going to bring you news of the latest promotions to get involved with – both in-store and on special commemorative Mountain Dew and Mountain Dew Sugar Free packaging featuring your favourite characters and exciting prizes, plus cinema events and a whole host of social awesomeness as they share exclusive behind the scenes stuff!
Find them on Facebook: www.facebook.com/MountainDewUK
Follow on Twitter: @mountaindewUK
