We’ve just received the following press release from Transworld regarding an exciting new book that we will see on shelves in April 2014. The book in question is written by Ed Catmull, co-founder and President of Pixar Animation Studios and is called CREATIVITY, INC.: Overcoming the Unseen Forces that Stand in the Way of True Inspiration, which basically tells the story as to how he and fellow founders John Lasseter and Steve Jobs took the company from being flat broke in the 1980s to be coming the massive animation house we know and love today.
The book takes readers deep into the nerve centre of Pixar and reveals the ideals, principles and practices, honed over years, that have made the studio so widely admired – and so profitable.
Over the years, Pixar has garnered 30 Academy Awards ® and earned more than 7 billion dollars worldwide.
But CREATIVITY, INC., which Catmull wrote with Amy Wallace, is also a distillation of everything Catmull has learned over the years about leadership, management, and the coexistence of art and commerce; about making greatness the goal, above all else; and about embracing the uncertainty and messiness that comes with any creative enterprise.
“People are inherently creative and able to solve problems,” Catmull says. “Even the best companies, with the best intentions, erect barriers and send messages that inhibit employees and derail creativity, without meaning to – or even realising that they are doing it. Only by reframing how we think about mistakes and acknowledging how little we see, can we open the door for others to create.”
British and Commonwealth rights were acquired by Transworld Publisher Bill Scott-Kerr from Denise Cronin and Andy Ward at Random House Inc.
“Over the past two decades, Pixar has, for me, been a shining beacon of creativity, storytelling genius and innovation,” says Scott-Kerr. “Being given access to Ed Catmull’s unique vision in Creativity, Inc., not only as a publisher, but also as a reader and a consumer, is inspiring, energising and instructive. I can’t wait to share his insights with the potentially huge audience who, I’m sure, will be equally fascinated by it. This is a genuinely exciting and revelatory book.”
We look forward to seeing it hit shelves in the UK on the 10th April, 2014.
Source: Transworld
