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Universal Channel Unveil International Brand Look!

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THN have received news that the channels’ division of NBCUniversal International Television today announced the refresh of its flagship brand, Universal Channel. The evolution focuses on character-driven entertainment as the channel unveils its brand new positioning, logo, on-air packaging and tagline – “100% Characters” – beginning in Asia on Sunday, April 28th and follow worldwide through 2013. Lee Raftery, EVP, Marketing, NBCUniversal International Television said:

“We arrived at our unique positioning because we believe that great characters are the magnets that draw viewers back to their favourite shows – week after week, Universal Channel’s new logo, look and ‘100% Characters’ tagline are simple and intuitive enabling us to connect with the hearts and minds of our audiences, everywhere, and maximize the potential of this global entertainment brand.”

A core channel brand for Universal Networks International, Universal Channel is seen in 103 countries and delivered in 16 languages around the world. The channel’s newly refined positioning – as the home of character-driven entertainment – comes to life across Asia, Central and Eastern Europe, Russia, Africa, Latin America, Brazil, the UK and Australia throughout the coming months. Belinda Menendez, President, International Television Distribution and Universal Networks International, added:

“Our investment in Universal Channel underscores our long-term commitment to the brand and its key role as a portfolio driver in our channels’ business. While our flagship brand already resonates strongly around the world, this evolution actively builds on the Universal Channel’s heritage and strengths to better distinguish it with viewers and platform partners in an increasingly competitive marketplace.”

The Universal Channel brand refresh was developed via collaboration between NBCUniversal International Television’s Central Marketing Team, the award-winning Creative division of Red Bee Media and world-leading TV brand strategist, Lee Hunt. For all Universal Channel UK details, screenings and more, please visit them here: http://www.universalchannel.co.uk

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