Remakes, reboots, re-imaginings or whatever they’re calling them these days, can be a controversial topic with many movie-goers. Sometimes they’re a blessing, bringing something fresh and inspiring to a story we often hold dear. A cash-in can be a bit of a slap in the face to fans of many a beloved title.
With TOTAL RECALL, director Len Wiseman has promised us his remake will not just be a rehash of arguably Arnold Schwarzenegger’s finest film with the Philip K. Dick short story, We Can Remember It For You Wholesale, serving as his inspiration. We think, going right back to the source material is always a good place to start, so we’re definitely intrigued.
In promotion for theforthcoming re-imagining of Paul Verhoeven’s sci-fi epic, Columbia Pictures have developed a rather clever new marketing ploy. It allows you sync your Facebook account, which then uses the information gathered, to create a ‘what if’ scenario lifestyle, much like Colin Farrell’s Doug Quaid. It’s really a rather fun tool, with a total of nine options including a secret agent, rock star, celebrity and millionaire plus, best of all, there’s no limit to how many you choose to try. You can all attempt to live your own alternative life by visiting Welcometorekall.com. Go on, give it a try…You know you want to and add it to our Facebook page as well, we’d love to see you there! Could this be the future of viral marketing? We think so!
Also, if you’re in the US and over 18, you can win some pretty special prizes in their sweepstakes…can enter to win a premium prize package and these are pretty, darn special:
– The Sports Anchor winner, sponsored by ESPN, will shadow an anchor at the cable network’s headquarters
– The Rock Star winner will hang with Green Day, attending a sound check, meeting the band, and receiving on-stage access, sponsored by Pandora
– The Fashionista winner will spend a day with Heidi Klum and her stylist in New York, sponsored by AOL
– The Secret Agent winner will attend the Stiletto Spy School or the MI6 Academy, sponsored by Yahoo!
– The UFC Fighter winner, sponsored by UFC, will train with pro fighters and sit ringside with the trainer
– The Socialite winner will live like a celebrity in Los Angeles and attend a red carpet event, sponsored by Wonderwall
– The Club DJ winner will receive DJ lessons and a club date, sponsored by Complex
– The Video Gamer winner will win a PlayStation™3 and shadow a game developer, sponsored by PlayStation
– And the Millionaire winner will receive 1,000,000 Sony Rewards points, sponsored by Sony Rewards. With Sony Rewards, members can get rewarded for doing the things they already love – like going to the movies, playing games, sharing and more. The points can be used to redeem for the latest Sony electronics, movies, music and games – and even once-in-a-lifetime experiences. Sony Rewards also gives users insider access to the latest content from the Sony universe and lets them share their experience with friends.
TOTAL RECALL hits cinemas 3rd August and co-stars Bryan Cranston, Kate Beckinsale, Jessica Biel, Jon Cho, Bill Nighy and Bokeem Woodbine.
